Incogni Review 2026: Price, Test Results and Complaints
Incogni posted the highest removal rate in the peer-reviewed study, at a mid-range price. Two limits: the rate is self-reported by the service, and you can’t see the records it removes. Choose it for breadth, not proof.
At a glance
| Fact | Incogni |
|---|---|
| Rank | #3 of 8 |
| Lowest price, 1 person/year | $95.88/yr |
| Coverage | 420+ data brokers; Unlimited adds custom requests to 3,000+ sites |
| Scans / reports | Recurring removals (interval not stated on the pricing page) |
| Refund | 30-day money-back guarantee |
| Free trial or tier | No free trial stated |
| Consumer Reports (2024) | not tested |
| PoPETs (2025) | 76.6% after 30 days (self-reported) |
| Operator | Incogni (a Surfshark company) |
| Affiliate status | Affiliate program exists (via Surfshark); we applied on 2026-10-18 and have not been approved. |
Pricing (checked 2026-10-18)
- Standard: $7.99/mo billed annually ($95.88/yr) or $15.98 month-to-month, 420+ brokers
- Unlimited: $14.99/mo billed annually ($179.88/yr), adds custom removals from 3,000+ sites and live phone support
- Family: $15.99/mo billed annually ($191.88/yr)
- Family Unlimited: $22.99/mo billed annually ($275.88/yr); family plans cover up to 5 members
How it works: Automated legal removal requests to brokers (it covers marketing brokers as well as people-search sites).
What independent tests found
Consumer Reports (2024): Not part of the Consumer Reports study.
PoPETs (2025): Highest removal rate in the study: 76.6% of found records marked removed after 30 days. That figure comes from Incogni’s own status reports, and Incogni doesn’t show which personal data each record held, so participants couldn’t check its accuracy.
What users complain about
Trustpilot: 4.3/5 from 3,050 reviews. We read the recent one- and two-star reviews and summarize the recurring themes below. These are paraphrased, not quoted. Each one is a single customer’s account that we haven’t verified.
- Several users said spam rose or didn’t change. Incogni targets brokers; breach data already circulating is out of its reach. Read the review
- A user warned that adding an email or address after sign-up restarts the wait for that item. Read the review
- A user said the paid custom-removal upgrade was slow. Read the review
On Reddit
- r/DigitalPrivacy thread comparing Incogni and DeleteMe. Thread
- r/PrivatePackets discussion of Incogni’s broad “send to everyone” approach. Thread
Pros and cons
Pros
- Highest removal rate in the peer-reviewed PoPETs study
- Covers marketing data brokers, not just people-search sites
- Mid-range price
Cons
- You can’t see what each broker held
- Not independently tested by Consumer Reports
- Month-to-month price is double the annual rate
Who it’s for
People who want hands-off requests to a wide range of brokers, including marketing brokers.
Alternatives
- EasyOptOuts (#1, from $19.99/yr)
- Optery (#2, from Free; paid from $39/yr)
- DeleteMe (#4, from $129/yr)
- Do it yourself for free
Comparisons
FAQ
How much does Incogni cost?
$95.88/yr for one person at the lowest listed price (checked 2026-10-18). Plans: Standard: $7.99/mo billed annually ($95.88/yr) or $15.98 month-to-month, 420+ brokers; Unlimited: $14.99/mo billed annually ($179.88/yr), adds custom removals from 3,000+ sites and live phone support; Family: $15.99/mo billed annually ($191.88/yr); Family Unlimited: $22.99/mo billed annually ($275.88/yr); family plans cover up to 5 members.
Has Incogni been independently tested?
Consumer Reports: Not part of the Consumer Reports study. PoPETs: Highest removal rate in the study: 76.6% of found records marked removed after 30 days. That figure comes from Incogni’s own status reports, and Incogni doesn’t show which personal data each record held, so participants couldn’t check its accuracy.
Does Incogni offer refunds?
30-day money-back guarantee. Free trial or tier: No free trial stated.