Incogni vs DeleteMe (2026): Which Removes More, for Less?
Short answer
For most people, Incogni. It’s cheaper on an annual plan ($95.88 vs $129), covers marketing data brokers too, and topped the peer-reviewed PoPETs study. DeleteMe came out weak in Consumer Reports’ test. The two were never tested head to head, though, and Incogni’s PoPETs rate is self-reported. If you want proof of each removal, Optery’s screenshot reports go further than either.
Side by side
| Incogni | DeleteMe | |
|---|---|---|
| Our rank | #3 | #4 |
| Lowest price, 1 person/yr | $95.88/yr | $129/yr |
| Coverage | 420+ data brokers; Unlimited adds custom requests to 3,000+ sites | “All major data broker websites” (no count on the pricing page) |
| Consumer Reports (2024) | not tested | 27% after 4 months |
| PoPETs (2025) | 76.6% after 30 days (self-reported) | not tested |
| Refund | 30-day money-back guarantee | “100% Satisfaction Guarantee” (terms not stated on the pricing page); plans renew automatically unless canceled |
| Free trial or tier | No free trial stated | No free trial stated |
| Trustpilot | 4.3/5 (3,050) | 3.6/5 (263) |
| Affiliate status | Affiliate program exists (via Surfshark); we applied on 2026-10-18 and have not been approved. | Affiliate program exists; we applied on 2026-10-18 and have not been approved. |
Incogni in brief
Incogni posted the highest removal rate in the peer-reviewed study, at a mid-range price. Two limits: the rate is self-reported by the service, and you can’t see the records it removes. Choose it for breadth, not proof. Full Incogni review.
DeleteMe in brief
DeleteMe is the best-known name, but the independent test isn’t kind to it: 27% removal after four months, against 65% for EasyOptOuts at a sixth of the price. Choose it only if its custom requests matter to you. Full DeleteMe review.
FAQ
Is Incogni better than DeleteMe?
For most people, Incogni. It’s cheaper on an annual plan ($95.88 vs $129), covers marketing data brokers too, and topped the peer-reviewed PoPETs study. DeleteMe came out weak in Consumer Reports’ test. The two were never tested head to head, though, and Incogni’s PoPETs rate is self-reported. If you want proof of each removal, Optery’s screenshot reports go further than either.
Which is cheaper, Incogni or DeleteMe?
At the lowest listed one-person price: Incogni $95.88/yr, DeleteMe $129/yr (checked 2026-10-18).